Creativity Assessment & Consulting
About
Creativitics
The Science of Creativity for Every Beyonder
Creativitics is a research-driven creativity assessment and consulting firm based in Georgia, USA, with a branch office in South Korea. Creativitics strives to help every "Beyonder" succeed in their own way, empowered by their creativity. Dr. E. Paul Torrance, considered the father of modern creativity and innovation, coined the term “Beyonders” to describe people at the very high end of creative achievement. He believed that creative thinking is the most critical element of problem-solving, necessary for survival in any given environment. Torrance also believed that everyone has a unique set of strengths and that education should be built on these strengths rather than weaknesses.
Following Torrance, we also believe in the power of creativity and its presence in everyone. When education is built on one's strengths rather than weaknesses, anyone can become creative in their own way. This enables our society to enjoy the diversity of creative talents, fostering the discovery of ideas, innovation, and success.
Creativitics: "Creativity + -ics"
Mission and Vision
Creativitics is a word we created by combining creativity and "-ics," which is often used to name a scientific field (e.g. robotics). As such, Creativitics's mission is to use the science of creativity to help individuals and organizations enrich their creativity. By doing so, we want to contribute to the science and practice of creativity education, helping people create new things and innovate in the process.